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Mobile operators are today at a crossroads; caught between a future as a service provider and an access provider. Their ability to take the initiative in a Mobile Internet market that is rapidly growing will be decisive. And even more so now that "the wolves", Google and Yahoo, are knocking at the doors of their networks.
The slowdown of revenue growth in the voice and SMS markets is forcing mobile operators to find other sources of growth. It is only a matter of time until mobile internet services (music, TV, geolocalisation services...) become broadly available in most markets and this will constitute the major growth opportunity for mobile operators.
The Korean mobile telephone operator SK Telecom is showing the way forward. Already more than 17% of its revenues come from its mobile internet activities (excluding SMS). Thanks to its fixed and mobile portals, and to a number of leading websites in Korea (music, blogs...), SK has managed to establish itself as leader of the Korean mobile Internet market. And extracting the associated value from it.
The will and the ability of European mobile operators to follow this path is still unclear.
Firstly, many of the operators are showing a reluctance to push the development of a medium which could ruin their business model. In fact, the new products coming out of the Internet world (VoIP, email, Instant Messaging) will inevitably cannibalise their "traditional" revenue sources (voice and SMS) in the long term.
The question then revolves around the value that mobile operators can bring to the content editors, beyond that of a transporter role and thus the price that can be struck for their services. This question becomes even more crucial as alternative mobile technologies start to emerge such as WiFi and WiMax and the accompanying new players in transport provision.
Lastly, competition for control of the end-user will be tough. The "walled-garden" around mobile portals, up to now installed by operators, is being broken down. The partnership between T-Mobile with Google for T-Mobile wireless portal in Germany is a good illustration. Therefore the mobile internet market will inevitably pried open. The end user will be able to choose between their operator's portal and that of Google or Yahoo if they so wish. If they do choose one of the latter, the operator will become simply an ISP.
The ability of these operators to build an attractive environment around their portal will therefore be key.
In some countries, such as France, mobile internet does not yet have any real leading players: the game is still wide open. Operators must therefore be quick to choose the right partners to create communities around which this new version of the Internet will be built. These include fixed internet players, but also players from the music industry, or the media. Most importantly, they must keep overall control of the partnership or they will be relegated to being a mere link in the chain.
The slowdown of revenue growth in the voice and SMS markets is forcing mobile operators to find other sources of growth. It is only a matter of time until mobile internet services (music, TV, geolocalisation services...) become broadly available in most markets and this will constitute the major growth opportunity for mobile operators.
